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Wine lovers head into holidays with Walla Walla Valley weekend

By Andy Perdue on December 3, 2013

Walla Walla Valley wineries are open this weekend for Holiday Barrel Tasting events.

Wine lovers will head to the Walla Walla Valley this weekend for the annual Holiday Barrel Tasting event. (Photo via Flickr/click for credit)

WALLA WALLA, Wash. – Wine lovers looking for a calm, civilized way to ease into the holidays will be heading to the Walla Walla Valley this weekend for the annual Holiday Barrel Tasting event.

Holiday Barrel Tasting is one of two original event weekends meant to draw fans and customers to the southeastern Washington wine region, with the other being Spring Release Weekend the first weekend in May.

But while Spring Release is a crazy weekend with huge crowds, Holiday Barrel Tasting offers a much more relaxed vibe. The weather is part of the reason because some wine lovers from the west side of the Cascades are unwilling to cross Snoqualmie Pass as winter approaches. In addition, Walla Walla Valley winemakers are in a festive mood because harvest and fermentation are completed and Christmas is approaching.

“It’s a low-key, happy, end-of-harvest celebration,” said Duane Wollmuth, executive director of the Walla Walla Valley Wine Alliance and former co-owner of Three Rivers Winery. “The vintage is winding down as far as the hard work goes. And especially with this year’s extended harvest, everyone is wanting relaxation.”

As far as the economic impact of the weekend, it ranks either second or third, along with Spring Release and Fall Release weekends. In fact, with Fall Release Weekend being the first month of November, this provides wine lovers with an additional reason to cross the state.

Walla Walla Valley wine events more numerous, relaxed

Marty Clubb is the owner of L'Ecole No. 41 in Walla Walla Valley wine country.

Marty Clubb, owner of L’Ecole No. 41, said the Holiday Barrel Tasting weekend event is a low-key affair that is a lot of fun. (Photo courtesy of L’Ecole No. 41)

Marty Clubb, owner of L’Ecole No. 41 in Lowden, said the big events used to be make-or-break weekends for smaller producers, but that isn’t the case anymore because there are more events and consumers are more used to traveling to the Walla Walla Valley throughout the year.

“The love is spread around more than it used to be, ” he said.

With the two fall event weekends coming just a month apart, there’s more room for everyone who makes the effort of going to Walla Walla.

“People don’t like it when it’s so crowded,” Clubb said. “That’s challenging.”

Even though Holiday Barrel Tasting is not as big as Spring Release, it still draws a crowd. Wollmuth said the Marcus Whitman Hotel in downtown Walla Walla is pretty well booked for this weekend, though other hotels and motels have rooms available. He also said reservations are a must at favorite restaurants.

Northstar to pour 2010 Premier Merlot

Northstar Winery is in the Walla Walla Valley of Washington state.

The 2010 Premier, Northstar Winery’s reserve-level Merlot, will be released this weekend in Walla Walla. (Photo courtesy of Northstar)

Ryan Pennington of Northstar Winery south of downtown Walla Walla said this is an incredibly important weekend for the wineries.

“Anything that drives traffic to the winery helps us and all of our neighbors,” he told Great Northwest Wine.

Pennington said Northstar will be pouring its 2010 Premier Merlot – an $85 reserve-level, small-lot wine – for the first time.

“This will serve as an unofficial Premier release party,” he said.

The winery will be open and pouring Premier all three days of the long weekend, and it will stage a reception Friday for its wine club members.

Clubb said such special treatment is typical during Holiday Barrel Tasting, when wineries go out of their way to support the event.

Holiday Barrel Tasting comes on the heels of the Yakima Valley’s Thanksgiving in Wine Country weekend – just as Spring Release Weekend comes right after the Yakima Valley’s Spring Barrel Tasting. But Holiday Barrel Tasting is likely to draw a different crowd. The Yakima Valley event tends to draw wine lovers who already are in Yakima or Tri-Cities for Thanksgiving, while the Walla Walla weekend pulls a specific regional audience.

“We see a great percentage of people coming from outside of eastern Washington,” Pennington said. “We see a lot of people coming from Boise, Portland and Seattle.”

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About Andy Perdue

Andy Perdue is the editor and publisher of Great Northwest Wine. He is a third-generation journalist who has worked at newspapers since the mid-1980s and has been writing about wine since 1998. He co-founded Wine Press Northwest magazine with Eric Degerman and served as its editor-in-chief for 15 years. He is a frequent judge at international wine competitions. He is the author of "The Northwest Wine Guide: A Buyer's Handbook" (Sasquatch, 2003) and has contributed to four other books. He writes about wine for The Seattle Times. You can find him on Twitter and Google+.