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Reveal Walla Walla Valley Wine Auction returns April 10

By Eric Degerman on April 4, 2017

Bidders at the 2016 Reveal Walla Walla Valley Wine Auction helped raise nearly $90,000 for the Walla Walla Valley Wine Alliance marketing efforts. (Photo by Richard Duval Images)

WALLA WALLA, Wash. — Collectors and merchants flocked to Oregon’s Willamette Valley last weekend to bid on Pinot Noir from the 2015 vintage.

This weekend, some of them migrate to Walla Walla where they scout out big 2015 reds placed on the auction block for the second annual Reveal Walla Walla Valley Wine, a marketing fundraiser for the Walla Walla Valley Wine Alliance.

And 3 p.m. Monday, April 10, before bidding begins at Gesa Power House Theatre, look for celebrity wine auctioneer Ursula Hermacinski to toast the late Duane Wollmuth. He launched Reveal last spring as one of his final major events as the alliance’s executive director.

Heather Unwin, who took over the alliance in January, said Wollmuth designed Reveal to be an intimate auction.

“We want bidders to form deep relationships during their weekend here,” she said. “The goal of the auction is in the name — our winemakers and vineyard owners allow the fruit from the Walla Walla Valley to reveal itself through incredibly rare wines that exist no where else, wines created specifically for this auction for discerning trade.”

This year’s honorary co-chairs are Drew Bledsoe of Doubleback Winery and Norm McKibben of Pepper Bridge Winery/Amavi Cellars, which provides Reveal plenty of star power.

Alliance extends invitations to trade

kathryn house cascadia wine competition 3 21 17 - Reveal Walla Walla Valley Wine Auction returns April 10

Kathryn House, a wine consultant and educator in Boise, Idaho, evaluated and purchased several cases of wine at the inaugural Reveal Walla Walla Valley Wine Auction in 2016. (Photo by Richard Duval Images)

Reveal Walla Walla Valley Wine is keyed to the wine trade as an opportunity to research and purchase unique wines made in small lots by Walla Walla Valley winemakers. Last year’s debut proved too tempting for Kathryn House, a wine consultant and educator in Boise, Idaho. And she was encouraged to attend by Jean-François Pellet, winemaker/co-owner of Pepper Bridge, where she served an internship in 2005.

“It’s a pretty smart plan for them to get more of the wine trade there,” House said. “It’s a way to highlight wines that people don’t have a lot of access to and to taste them all at once. Even though the wines are unfinished, they still show the winemaking styles pretty well, and it provides an opportunity to taste wines from The Rocks District and see how they compare to other wines. It’s interesting to taste the different vineyards and the different winery styles.”

Last year, Tulsa, Okla., restaurateur Robert Merrifield and his wife, Donna, were among those who bid on some of the 38 lots, which raised a total of $86,500. The couple said it was the first — but not final — visit to the Walla Walla Valley.

“This is a magical place,” Merrifield told the Walla Walla Valley Wine Alliance. “The people we’ve met here are intent upon producing a product that can be appreciated everywhere, and we’re happy to be part of it.”

For House, who spent several years working at Betz Family Winery for Master of Wine Bob Betz, her angle was not to collect, but to purchase wines for her House of Wine sensory evaluation classes for consumers. So she sought to form small consortiums with Northwest wine merchants, sommeliers and even a winery owner.

“It was not a preplanned thing, and our bids varied based on who wanted what,” House said. “As we were tasting, we found some overlaps in what we wanted, and thought, ‘This would work out well.’ ”

House stages her House of Wine classes throughout the Snake River Valley, and her license to operate includes a retail sales option. Her purchases last year of 2014 vintage wines were for áMaurice, Cadaretta, Isenhower Cellars, Pepper Bridge and Woodward Canyon.

This year’s lineup of 30 lots includes Abeja, Adamant, Amavi, Basel, Buty, Cadaretta, College Cellars, Corliss, Doubleback, Dunham, Dusted Valley, Gifford Hirlinger, Gramercy, Five Star, Isenhower, Lagana, L’Ecole No. 41, Leonetti, Northstar, Otis Kenyon, Pepper Bridge, Reininger, Seven Hills, Spring Valley, Tamarack, Tertulia, Tranche, Trust, Walla Walla Vintners and Woodward Canyon.

“I went in thinking that I was not going to be able to afford most of those lots, but the pricing was lower than I anticipated, perhaps because it was the first year,” House said. “I’m curious to see how that event grows. It’s not nearly as big as the Napa Valley wine auction, but I’m not sure if they are looking to go in that direction.”

Reveal Walla Walla Valley Auction schedule

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Sunday, April 9
5-9 p.m. — Reserve Tasting and Kick-Off Party at Dusted Valley Vintners. Walla Walla Valley wineries will be pouring special selections from their libraries, followed by a casual kick-off dinner and party.

Monday, April 10
11 a.m.- 1 p.m. — Barrel tastings at Corliss Estates. Sample all 30 wine lots, and meet the winemakers.
12:30 p.m.-2:30 p.m. — Lunch at Whitehouse-Crawford Restaurant in downtown Walla Walla
3-5 p.m. — Reveal Walla Walla Valley Wine Auction at Gesa Power House Theatre
5-9 p.m. Dinner and festivities at Reininger Winery with Walla Walla Valley winemakers

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About Eric Degerman

Eric Degerman is the President and CEO of Great Northwest Wine. He is a journalist with more than 30 years of daily newspaper experience and has been writing about wine since 1998. He co-founded Wine Press Northwest magazine with Andy Perdue and served as its managing editor for a decade. He is a frequent wine judge at international wine competitions throughout North America and orchestrates 10 Northwest competitions each year.