WOODINVILLE, Wash. – Nearly four years ago, the Northwest’s largest sparkling wine producer got a makeover with a new label and a new name, moving from Domaine Ste. Michelle to Michelle Sparkling Wines.
Now, Ste. Michelle Wine Estates is bringing back the old name and returning with a classic label, just in time for National Bubbly Day.
The brand’s Facebook page announced the change a couple of weeks ago.
Lynda Eller, communications director for Ste. Michelle, said the company chose to embrace the label’s original label and name, which had a strong consumer following.
During the brand refresh in 2013, the company dropped two bottlings: blanc de blanc and its frizzanté. Today, there are three wines in the lineup: Brut, sparkling Brut Rosé and Extra Dry.
At around a quarter-million cases in production, it remains one of the largest nationally distributed sparkling wine brands in the United States.
Retail price on all three remain at $13 bottle.
Last fall, the Michelle Brut was named best oyster wine in America as part of an international competition in Washington, D.C.
The winery also makes a vintage-dated sparkling wine called Luxe.
All Domaine Ste. Michelle wines are made in the classic methode Champenoise approach, in which the second fermentation – which gives sparkling wine its famous bubbles – takes place in the bottle.