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Wine Lecture Series: ‘Disrupting the Wine Status Quo’ with Tim Hanni, MW

November 13 @ 7:30 pm - 9:00 pm

Free to the public

McMINNVILLE, Ore. – What do we really know about consumers, wine history and enjoying wine with food? Tim Hanni, a Master of Wine who recently moved from Napa Valley to Central Oregon, presents his Disrupting the Wine Status Quo seminar on Nov. 13 as part of Linfield College’s Wine Lecture Series.

Linfield’s Wine Lecture Series is an ongoing series of lectures that feature speakers from around the world covering diverse topics in wine. These lectures are free and open to the public.

Hanni, who along with Joel Butler, was the first American to earn the Masters of Wine credential in 1990, is also trained professional chef and has been leading research into the genetics and psychology of wine perception and preferences.

A former “wine and food pairing guru,” according to Jancis Robinson, he continues his crusade to create a deeper focus and understanding of wine consumers, revisions to sensory principles, and a movement to radically change the concepts of pairing wine with food.

Hanni has lectured in 27 countries, teaches wine business and is a wine industry consultant. His principles of flavor balancing and “matching the wine to the diner, not the dinner” have been adopted by many of the world’s greatest chefs, replaced old-school wine and food pairing material in the Wine & Spirits Education Trust advanced programs, and offers powerful new tools for winery consumer engagement and hospitality.

His presentation in Linfield’s Riley Hall will cover consumer perception discoveries and insights, dramatic errors in wine history and traditions, the background and future for a new set of principles for enjoying wine with food, and how can incorporate and profit from these ideologies.

Each lecture is recorded and available for viewing on Linfield’s Digital Commons. Each lecture also is streamed via Facebook Live on Linfield Live.


November 13
7:30 pm - 9:00 pm
Free to the public
Event Category:


Center for Wine Education
(503) 883-2766


Linfield College
900 SE Baker St.
McMinnville, OR 97128 United States
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