- Tinte Cellars donation drive for Ukraine enters final week
- Jackson Family Wines invests in Walla Walla vines, wines
- 2022 Idaho Winery of the Year: Holesinsky Vineyard and Winery
- 2022 Idaho Winery to Watch: Rivaura Vineyards and Winery
- 2022 Washington Winery of the Year: Westport Winery Garden Resort
- 2022 Washington Winery to Watch: Liberty Lake Wine Cellars
- 2022 Oregon Winery of the Year: Chris James Cellars
- Long path of Andrew Riechers leads to early acclaim for Audeant Wines
- The Wine Knows: Upchurch hits sweet spot with Cab on Red Mountain
- Northwest Merlot remains memorable in talented hands
Ste. Michelle creates Anew Riesling label for women
WOODINVILLE, Wash. – This month, Ste. Michelle Wine Estates is launching a new label called Anew, under which it has created an affordable Riesling targeted at female wine drinkers.
The 70,000-case Riesling is priced at $11 and for sale nationwide.
“Anew Riesling is perfect for the woman who enjoys an active, healthy lifestyle but also seeks time to relax and rejuvenate,” said Rebekah Gunderson, who handles marketing for Anew. “The slender and elegant Anew bottle and stylized floral label evoke a feminine sensibility and invites a moment of relaxation.”
Anew is one of the few Ste. Michelle Wine Estates wines packaged under a screw cap (along with some Erath wines and Chateau Ste. Michelle’s Waussie Riesling). The 2012 Anew Riesling is a medium-sweet wine with 2.44 percent residual sugar and a mouthwatering 2.93 pH. The wine uses the International Riesling Foundation‘s Riesling taste profile on its back label.
The wine is made from Columbia Valley grapes.
The new brand, whose wines are made at Ste. Michelle’s Columbia Crest facility in Paterson, Wash., targets consumers who are female, ages 25-45, are looking for new experiences and enjoy an active and relaxing lifestyle.
As part of the brand’s rollout, Anew will be a sponsor of Pamper Me Fabulous, an event series that includes workshops, workouts, spa treatments and wellness info. It will be staged June 23 in Chicago, Sept. 15 in Miami, Oct. 13 in New York and Nov. 10 in Los Angeles.
[…] started out as a Riesling-only brand that earned consumer praise and critical acclaim when it was released two years ago. Now Ste. […]