Taste of Tacoma to feature Precept’s Almond Roca Cream

By on June 24, 2014
The 2014 Taste of Tacoma will be staged June 27-29 at Point Defiance Park.

The 2014 Taste of Tacoma will be staged June 27-29 at Point Defiance Park. (Photo by Christopher Nelson/Courtesy of Taste of Festivals, Inc.)

TACOMA, Wash. – Precept Wine’s growing number of partnerships includes the Taste of Tacoma, and the Seattle-based wine group will be pouring its Almond Roca Cream this weekend in the hometown of famous confectionary Brown & Haley.

Almond Roca Cream is a new collaboration between famed confectionary Brown & Haley in Tacoma and Precept Wine in Seattle.

Almond Roca Cream is a collaboration between Brown & Haley in Tacoma and Precept Wine in Seattle.

Tacoma’s annual tribute to food and fun at Point Defiance includes turning the Rose Garden into a wine-tasting venue from Friday, June 27, through Sunday, June 29. Precept will dominate the offerings, as representatives will pour as many as four wines from its brands Canoe Ridge, House Wine, Radius, Sagelands, Washington Hills and Wild Meadows.

Those who enjoy dessert wines and liqueurs will want to target the stations with Chocolate Shop and the Almond Roca Cream. The fact that Hal Landvoigt, Precept’s director of winemaking, oversees both Chocolate Shop and the Almond Roca Cream  shows the importance of both brands.

“Almond Roca Cream is designed to speak to the Almond Roca consumer, but I didn’t realize how international Almond Roca is,” Landvoigt told Great Northwest Wine during a 2013 interview. “Something like 50 percent of their business is in China, so it already had this global brand recognition. I had a sense that if we made the right product — a very close extension of Almond Roca — it could do well.”

Precept’s list of sponsored consumer events includes the Bite of Seattle and the Seattle Boat Show. Last year, Spokane native Andrew Browne’s company entered into exclusive arrangements with the University of Washington to pour its wines at Husky Stadium and Alaska Airlines Arena.

In the past, the largest privately owned wine company based in the Pacific Northwest has enjoyed success pouring both the Chocolate Shop and Almond Roca products at Tacoma events, including the Tacoma Dome.

taste-of-tacoma-poster-2014Smooth jazz performances will include those from pianist Paul Richardson, a Stadium High grad and regular performer at El Gaucho-Seattle, and Seattle guitarist Michael Powers.

Proceeds from the Taste of Tacoma wine tasting will benefit culinary arts students at Bates Technical College.

Admission is free, and patrons must be of legal age. A wine tasting package costs $15, which includes a commemorative Taste of Tacoma wine glass and five samples. Additional samples cost $2 each, and $8 glass pours available. Bottles of each Precept wine also will be available for sale.

Event organizers said if a guest wants to visit the rose garden and listen to the music without consuming wine, the charge for admission will be equal to the purchase of a glass of wine.

Happy hour specials are available from 11 a.m. to 2 p.m. each day. During happy hour, guests receive $3 off the tasting package, reducing the price to $12.

About Eric Degerman

Eric Degerman is the President and CEO of Great Northwest Wine. He is a journalist with more than 30 years of daily newspaper experience and has been writing about wine since 1998. He co-founded Wine Press Northwest magazine with Andy Perdue and served as its managing editor for a decade. He is a frequent wine judge at international wine competitions throughout North America and orchestrates 10 Northwest competitions each year.

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