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Ste. Michelle adds wines to Anew brand

By Andy Perdue on April 25, 2015

Ste. Michelle Wine Estates is expanding Anew, its affordable line of wines that it introduced in 2013.

Anew started out as a Riesling-only brand that earned consumer praise and critical acclaim when it was released two years ago. Now Ste. Michelle has released a Pinot Grigio and rosé, both of which retail for $12 per bottle.

Anew is one of the few but growing number of Ste. Michelle wines that have been put under twist-tops. This goes along with the Anew target market: young people looking for accessible, affordable and delicious wines.

In fact, Anew wines are being sold with cocktail recipes. One example is a drink called “The Namaste Way,” which includes Anew Riesling, lemongrass syrup, cucumber slices, lint leaves and lemon juice. It is served over ice.

The Anew rosé is a blend of Syrah and Sangiovese, all from grapes grown in Washington’s warm Columbia Valley. The Anew Pinot Grigio uses Pinot Gris grapes from the relatively cool Yakima Valley.

Rosenthal leads Anew winemaking

David Rosenthal is the winemaker for Anew.

David Rosenthall is the winemaker for Anew and an assistant winemaker for Chateau Ste. Michelle. (Photo courtesy of Chateau Ste. Michelle)

David Rosenthal, who is the winemaker for Anew, is an assistant winemaker for Chateau Ste. Michelle in Woodinville.

The University of Puget Sound graduate started working for Ste. Michelle in 2006, then went to intern for wineries in Australia and Oregon before returning to Ste. Michelle in 2007. In 2011, he was promoted to assistant winemaker in charge of tracking the winery’s 27,000 white wine barrels.

“We introduced the Pinot Grigio and rosé to create a select range of wines meant to be enjoyed on their own or easily paired with many dishes,” Rosenthal said in a news release. “The Anew wines have a vibrancy of fruit and a brightness and freshness on the palate that is characteristic of our growing region. Washington’s combination of climate, soil and location produce wines for Anew that are fruit forward, refreshing and have a unique style of their own.”

The Anew wines have national distribution and should be easy to find in grocery stores throughout the Pacific Northwest.

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About Andy Perdue

Andy Perdue is the editor and publisher of Great Northwest Wine. He is a third-generation journalist who has worked at newspapers since the mid-1980s and has been writing about wine since 1998. He co-founded Wine Press Northwest magazine with Eric Degerman and served as its editor-in-chief for 15 years. He is a frequent judge at international wine competitions. He is the author of "The Northwest Wine Guide: A Buyer's Handbook" (Sasquatch, 2003) and has contributed to four other books. He writes about wine for The Seattle Times. You can find him on Twitter and Google+.